Engine Automotive

he Maruti 800 hit the market more than a decade ago, and it is still a hot favorite when it comes to fuel consumption and handling. Introduced in 1990’s, Maruti Udyog, the old name in Indian Automobile Industry was a phenomenon hit. Maruti 800 was branded as the ‘Most Trusted Car Brand’ in India by the Economic Times 2003 survey.

Nothing can beat the Maruti 800 when it comes to customer satisfaction. This can be illustrated of the fact that it one the Awaaz Consumer Awards “06. It stands tall as the most preferred brand and boosting 23 lakh consumers across India.It has been more than a decade since Maruti Udyong has started producing cars in India. Over the years it has touched nearly all the automobile market segments with various models specific to the particular segment. Out of all the cars that the company has produced nothing can compare to the fame that the Maruti 800 has achieved. The car with a simple name has allured buyers from all over the continent with its highly competitive price that has made the car affordable even for low income individuals and families. A great car coupled with a genius marketing strategy has resulted in the success of the Maruti 800.

The purchasing price of the Maruti 800 is one of the biggest factors behind its success but by no means is it the only good thing about the car. Just like the low price of purchasing a car is one of the top priorities for low income families, the cost of maintenance and fuel efficiency is also a matter of concern. Understanding this concern of the public the Maruti 800 was designed in such a way that it has probably one of the lowest costs of maintenance amongst all the cars in India. As far as the fuel consumption is concerned this is one of the areas in which the car has made a good name for itself. Hence it turns out to be a complete package that is cheap to buy, cheap to maintain and cheap to run.